MiamiLawrence

There are two parameters that help define PR, reach and influence and getting your corporate message out efficiently without filters is also vital in the age of digital media, where cynicism of the old methods is pervasive.

So why does Social Media need to be taken seriously?

It’s more believeable and trustworthy than the filtered mainstream media that has many vested interests
Its fast and effecient as it can be sent from smartphones before it even hits the traditional media channels (remember the Iranian Elections)
It has leverage. (One Friend tells another, who tells many more, who then tell others.. its exponential,and it helps to have great original content or a good story)
So what is the reach of Social Media? and which have the most Influence? When you look at the the players like Facebook and Twitter, and the other Social Media’s platforms numbers, the motivation for being involved becomes compelling and should negate any excuses about being engaged in Social Media.

Surrounded by Americans whose lives and families had been forever changed by gun violence, President Obama spoke from the Rose Garden about today’s Senate vote on expanded background checks for gun sales.

A few months ago, in response to too many tragedies — including the shootings of a United States Congresswoman, Gabby Giffords, who’s here today, and the murder of 20 innocent schoolchildren and their teachers –- this country took up the cause of protecting more of our people from gun violence.

Families that know unspeakable grief summoned the courage to petition their elected leaders –- not just to honor the memory of their children, but to protect the lives of all our children. And a few minutes ago, a minority in the United States Senate decided it wasn’t worth it. They blocked common-sense gun reforms even while these families looked on from the Senate gallery.

“A majority of senators voted “yes” to protecting more of our citizens with smarter background checks,” President Obama said. “But by this continuing distortion of Senate rules, a minority was able to block it from moving forward.”

The President said that the legislation showed respect for victims of gun violence and gun owners alike. “Nobody could honestly claim that this legislation infringed on our Second Amendment rights,” he said. “All it did was extend the same background check rules that already apply to guns purchased from a dealer to guns purchased at gun shows or over the Internet.”

But the fact is most of these senators could not offer any good reason why we wouldn’t want to make it harder for criminals and those with severe mental illnesses to buy a gun. There were no coherent arguments as to why we wouldn’t do this. It came down to politics — the worry that that vocal minority of gun owners would come after them in future elections.

“All in all, this was a pretty shameful day for Washington,” President Obama said. “But this effort isn’t over. I want to make it clear to the American people that we can still bring about meaningful changes that reduce gun violence, so long as you don’t give up. “

He promised that his administration would keep doing everything it can to protect our kids and communities. “But we can do more if Congress gets its act together,” he said.

“Those who care deeply about preventing more and more gun violence will have to be as passionate, and as organized, and as vocal as those who blocked these common-sense steps to help keep our kids safe.”

The President said that he sees today’s vote as the end of round one.

I believe we’re going to be able to get this done. Sooner or later, we are going to get this right. The memories of these children demand it. And so do the American people.

Make your voice heard. Speak out if you support common-sense steps to reduce gun violence